Join SuperDataScience
Start Your Free Trial Today >>Visualize marketing data with Tableau. Take your business to the next level with data-driven decisions.
Do you have the desire to analyze marketing data?
Visualizing marketing data through Tableau can be a game changer. It can be the skill to take your career to the next level.
In this course you will learn:
What KPIs are important in the marketing space
How to visualize these KPIs
How to create a demographic dashboard
How analyze email marketing data
How to quantify the impact of an ad campaign
Use Tableau to Analyze Marketing Data
The three case studies in the course are:
Data Informed Buyer Persona
Email Marketing Analysis
Promotion Impact Analysis
In these three case studies we will build out data visualizations that will uncover the key trends that matter.
Content and Overview
In this course we will delve into how Tableau can be applied to marketing data. There are vast amounts of data sources in the marketing space and being able to combine these data sources will give you a leg up on your competition.
The case studies will provide you with a real world business setting to learn about Tableau and how data visualization can be a potent tool for unlocking useful insights. I feel that it is important for me not to only explain the theory but also create an environment for my students to apply the theories they are learning.
By the time you finish this course, you will have the ability to study marketing data and uncover interesting trends. Uncovering these trends are the first step towards creating a āData Informedā marketing team. The next step is to apply the insights gleaned from these trends to build better marketing campaigns.
What You Will Learn
How to leverage Tableau to solve real world problems
Build a data driven buyer persona using Tableau
Analyze Email Marketing data with Tableau
Quantify the Impact of a Marketing Campaign with Tableau
Why Choose This Course?
Expert Knowledge: Learn from industry leaders with extensive experience in Tableau.
Hands-On Learning: Engage with practical exercises and real-world case studies to apply your knowledge.
Flexibility: Whether you are starting from scratch or looking to update your skills, this course is structured to cater to your learning pace and style.
Community and Support: Join a community of like-minded learners and professionals, with access to expert support throughout your learning journey.
$35
/ MonthAccelerate your Career and boost your Earning Potential with our Expert Instructors & Community! What Youāll Unlock: - š 40+ Courses (over 200 hours!) - š 17 Specialized Career Paths - š Quizzes and Practice Activities - š Certificates for Courses & Career Paths - š Prizes for Learning - š§Ŗ Weekly Live Labs (plus recordings!) - šÆ Monthly Missions to practice even more - š¼ Monthly Career Booster Events - š¬ Full access to the SDS Community - ā” Monthly Speed Networking - š„ Monthly Resume Clinics - š„ Group Mentorship Program "In just a few months of learning at SDS, I landed a Data Analyst job!" ā Sanaz Afshar, California
$157
/ MonthAccelerate your Career and boost your Earning Potential with our Expert Instructors & Community! What Youāll Unlock: - š 40+ Courses (over 200 hours!) - š 17 Specialized Career Paths - š Quizzes and Practice Activities - š Certificates for Courses & Career Paths - š Prizes for Learning - š§Ŗ Weekly Live Labs (plus recordings!) - šÆ Monthly Missions to practice even more - š¼ Monthly Career Booster Events - š¬ Full access to the SDS Community - ā” Monthly Speed Networking - š„ Monthly Resume Clinics - š„ Group Mentorship Program Plus, Pro Plan perks just for you: - š A Personalized Career Path built around your goals - š§āš« 1-on-1 Mentoring Sessions every month - āļø Personalized Resume Reviews "In just a few months of learning at SDS, I landed a Data Analyst job!" ā Sanaz Afshar, California
Course content
What is a Buyer Persona?
02:39
Demographics Dashboard Overview
02:06
Types of Marketing Data Sources
03:15
Data Source Download
Connecting to the Data Source
04:00
Building KPI Indicators
11:07
Sales Analysis Visualizations
08:40
Visualizing Demographics
06:15
Building the Dashboard
05:36
Environmental Initiative Use Case
03:11
Connecting to Survey Data
04:28
Working With Survey Data
05:00
Survey Analysis Recommendation
08:18
Email Marketing Dashboard Introduction
03:15
Data Source Download
KPI Indicators
07:30
Treemap
06:56
Click Through Rate Bar Chart
06:31
Time and Day Heatmap
06:27
Building the Email Marketing Dashboard
08:13
Investigating the Master Email List
01:43
Potential Reasons for Low Click Through Rate
03:27
Digging Into the Data
08:23