Tableau for Business Analytics and Marketing

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Visualize marketing data with Tableau. Take your business to the next level with data-driven decisions.


Do you have the desire to analyze marketing data?


Visualizing marketing data through Tableau can be a game changer. It can be the skill to take your career to the next level.


In this course you will learn:

  • What KPIs are important in the marketing space

  • How to visualize these KPIs

  • How to create a demographic dashboard

  • How analyze email marketing data

  • How to quantify the impact of an ad campaign


Use Tableau to Analyze Marketing Data

The three case studies in the course are:

  1. Data Informed Buyer Persona

  2. Email Marketing Analysis

  3. Promotion Impact Analysis


In these three case studies we will build out data visualizations that will uncover the key trends that matter.


Content and Overview

In this course we will delve into how Tableau can be applied to marketing data. There are vast amounts of data sources in the marketing space and being able to combine these data sources will give you a leg up on your competition.

The case studies will provide you with a real world business setting to learn about Tableau and how data visualization can be a potent tool for unlocking useful insights. I feel that it is important for me not to only explain the theory but also create an environment for my students to apply the theories they are learning.

By the time you finish this course, you will have the ability to study marketing data and uncover interesting trends. Uncovering these trends are the first step towards creating a ā€œData Informedā€ marketing team. The next step is to apply the insights gleaned from these trends to build better marketing campaigns.


What You Will Learn

  • How to leverage Tableau to solve real world problems

  • Build a data driven buyer persona using Tableau

  • Analyze Email Marketing data with Tableau

  • Quantify the Impact of a Marketing Campaign with Tableau


Why Choose This Course?

  • Expert Knowledge: Learn from industry leaders with extensive experience in Tableau.

  • Hands-On Learning: Engage with practical exercises and real-world case studies to apply your knowledge.

  • Flexibility: Whether you are starting from scratch or looking to update your skills, this course is structured to cater to your learning pace and style.

  • Community and Support: Join a community of like-minded learners and professionals, with access to expert support throughout your learning journey.

Featured
Standard Subscription - Monthly

$35

/ Month
14-day free trial ā€¢ then $35 USD monthly

Accelerate your Career and boost your Earning Potential with our Expert Instructors & Community! What Youā€™ll Unlock: - šŸŽ“ 40+ Courses (over 200 hours!) - šŸš€ 17 Specialized Career Paths - šŸ“ Quizzes and Practice Activities - šŸ“œ Certificates for Courses & Career Paths - šŸ† Prizes for Learning - šŸ§Ŗ Weekly Live Labs (plus recordings!) - šŸŽÆ Monthly Missions to practice even more - šŸ’¼ Monthly Career Booster Events - šŸ’¬ Full access to the SDS Community - āš” Monthly Speed Networking - šŸ„ Monthly Resume Clinics - šŸ‘„ Group Mentorship Program "In just a few months of learning at SDS, I landed a Data Analyst job!" ā€” Sanaz Afshar, California

Pro Subscription - Monthly

$157

/ Month

Accelerate your Career and boost your Earning Potential with our Expert Instructors & Community! What Youā€™ll Unlock: - šŸŽ“ 40+ Courses (over 200 hours!) - šŸš€ 17 Specialized Career Paths - šŸ“ Quizzes and Practice Activities - šŸ“œ Certificates for Courses & Career Paths - šŸ† Prizes for Learning - šŸ§Ŗ Weekly Live Labs (plus recordings!) - šŸŽÆ Monthly Missions to practice even more - šŸ’¼ Monthly Career Booster Events - šŸ’¬ Full access to the SDS Community - āš” Monthly Speed Networking - šŸ„ Monthly Resume Clinics - šŸ‘„ Group Mentorship Program Plus, Pro Plan perks just for you: - šŸŒŸ A Personalized Career Path built around your goals - šŸ§‘ā€šŸ« 1-on-1 Mentoring Sessions every month - āœļø Personalized Resume Reviews "In just a few months of learning at SDS, I landed a Data Analyst job!" ā€” Sanaz Afshar, California

Course content

6 sectionsā€¢43 lessonsā€¢2 hr 45 min